If I was asked this question 2 years ago my answer would have been that 90% people are not aware what organic is but in the last 2 1/2years, the awareness has increased a lot and people are willing to pay that extra bit for their food rather than spend on doctor visits or buying medicines. Also, the understanding and awareness on organic has remarkably increased, so we don’t have that hard a time talking to consumers about organic
The biggest challenge was why they needed to pay more for the same thing which looked almost the same too that they were getting from their local sabziwaala and then why they could find at times worms in their produce and why the shelf life is lesser than the other regular stuff so yes it has been a long road from then till now.
There is a huge potential in this field now as the awareness has increased and people are more outgoing inswitching to organic. In the coming year or so I see a tremendous growth in this field and we at Everything Organik already have a road map to go and replicate our Gurgaon model in many other upcoming states.
In the international market, organic is an accepted factor and people don’t think twice before buying organic produce. Contrarily, we still have a long road ahead in this field and government’s outlook towards this as the next big emerging segment needs to be established. We at Everything Organik, intend approaching various ministries to seek a discussion and take it forward with some solutions that financially help the farmers and redistributors as well and there are adequate schemes in place for short term funding.