Challenges and Consumer engagement in Organic Farming

Anoop Varma, CEO of Everything Organik talks about the challenges and consumer engagement in organic farming

Challenges

The biggest challenge that we face today is  to change the mindset of people to move to organic for health benefits and why paying a bit more was beneficial for them. Next was to setup a proper uninterrupted supply chain for multiple products that the consumers wanted and the struggle tostreamline a smooth delivery mechanism. Also, with so much awareness about organic sector, we still do not have the VC’s or banks look at this trade as a viable business investment.

Consumer engagement

We operate from our website and deliver to Gurgaon, South and Central Delhi 3 days a week (Tuesday , Thursday and Saturday) and once a week to Noida.

We place our orders a day before with 1 farmer coordinator for all the fruits and vegetables who in turn coordinates with various farmers and collects and conducts quality checks of the produceat a particular point next day. He then sends it with one farmer to our office where the produce is packed in brown packets and put in an eco friendly bag and sent out for delivery within 2 hours of receiving the produce.

We also do a Sunday market at two leading condos every weekend in Gurgaon and also do demo markets in other condos to spread the awareness and give people an opportunity to come see and pick their own produce as fresh as possible.

Everything Organik is a one stop shop for all kitchen needs and we have the following product line :

1. Organic vegetables and fruits
2. Organic Breads : Multigrain, Whole Wheat, Garlic, Multigrain Buns, Whole Wheat Kulchas, Focacia Bread, Sourdough
3. A2 Desi Sahiwal Cows Milk (currently only being distributed in Gurgaon)
4. Lentils
5. Rice
6. Spices
7. Mixed Spices
8. Cold Pressed oils
9. Free Range Poultry and Eggs
10. Raw Honey
11. Granola Mix